A Banner Year for CCFC
By Susan Linn
The Campaign for a Commercial-Free Childhood has had a busy and productive year. Partnering with Rethinking Schools, we convinced Scholastic to stop distributing coal industry PR, disguised as teaching materials, in fourth grade classrooms around the country. Our successful effort garnered favorable editorials in the New York Times and the Los Angeles Times. Following this victory, over 55,000 people joined us in successfully persuading Scholastic to significantly reduce all of its corporate-sponsored teaching materials.
We have been working hard to stop other kinds of in-school commercialism as well. We launched the School Bus Ad Action Center and stopped legislation that would allow ads on school buses in Washington, Oklahoma, Florida, Rhode Island, Idaho and New York. And our reach extends to Canada; our members helped stop a plan to show two hours of ads a day on digital monitors throughout Toronto high schools.
CCFC is the new official home of Screen-Free Week (formerly TV Turnoff), and our 2011 SFW was a great success; thousands of families, schools, and communities around the U.S. and the world joined us in turning off entertainment screen media for a week and turning on life. Save the date for the 2012 Screen-Free Week, April 30-May 6.
Partnering with CEASE and the Alliance for Childhood, we launched a campaign to convince NAEYC to join the American Academy of Pediatrics, the White House Task Force on Childhood Obesity and other public health organization in discouraging screen use by children under two and significantly limiting screen use for older kids. We organized support for public letters, signed by distinguished early childhood educators and public health professionals, to the committee revising the NAEYC statement on Technology and Young Children. As of this writing, NAEYC’s final statement has not been released. We are hopeful that our combined efforts made a difference and we know already, at the very least, that the robust response we organized was an important contribution to the process.
Nonviolence in the Lives of Children Project
Another CEASE partner, Nonviolence in the Lives of Children, shares their Statement of Belief:
One of the unifying bonds which hold us together as a group
is that every one of us wants peace for our world.
We believe that a way to accomplish this end is to start by
educating young children, teachers and families in ways of being peaceful.
We teach values of respect, diversity, justice and the importance of each person’s perspective.
Valuing peace and collaboration is the core of our work.
As educators, we are responsible for imparting the values of peace to young children
as they are the keepers of the future.
You may find out more about Nonviolence in the Lives of Children Project (NVP) and the trainings and education they provide by going to the following website: www.nvpchildren.org